The B-live tour was a complex set of events that were scattered over 40+ cities and in a compressed time frame. The main challenges were: managing a diverse registration process and ensuring the venues were not only full but filled with the "right" patrons that met the target profile.
Get Tickets worked closely with Bacardi and their Agency to create a custom registration system that delivered the following:
\ Invite and “Tell a Friend” features driven from Facebook.
\ Included legal waivers in the opt-in process.
\ Data capture also provided critical information on social habits and usage patterns.
\ Automatic SMS welcome messages sent to the patron immediately after their ticket was scanned.